Brand Manager - Master Group Vacancy 29 August,2022

Master group is hiring Brand Manager.

Role Description:

• Research and analyze brand strategies & market trends

• Ensure alignment of brand identity, communication, differentiation & experience with brand strategy

• Manage pricing, packaging and trade merchandizing corresponding with Brand strategy.

• Focus on developing brand's profit and loss performance and Go to market strategies vs. competition.

• Ensure meeting of Brand KPIs and enhancement of market share.

• Design annual advertising plans, calendars and budgets.

• Execute annual ATL & BTL advertisement campaigns.

• Supervise designing of POS materials, TVCs of brands, jingles for both print & electronic media.

• Handle social media marketing campaigns on company's corporate websites and social networking websites

• Ensure robust customer response process for all such websites.

• Act as brand ambassador and carry out public relations activities, distribution of giveaways and attend events & seminars to build brand PR.

• Any other task assigned by the management.

Relevant Experience Needed: 3 - 4 Years Location: Lahore

Qualification: BBA/MBA Marketing

How to Apply:

Send your resumes at careers@master.com.pk & mention position in subject line.

About Master Group

Since 1963, Master Group of Industries continues to grow in diverse fields through innovative technology with a modern and realistic approach.

Pioneering foam manufacturing and provision in Pakistan, Master Group also penetrated into textile, automotive, chemicals, furniture, and renewable energy sectors. Each company within the group is leveraging modern transmutation techniques to manufacture products of international standards. Being Pakistan’s leading group since 1963, we have been procuring our core values to keep growing in multiple dimensions promoting employment opportunities in Pakistan

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